Marketing

Porter joins India’s unicorn club after raising $200 million in a Kedaara- and Wellington-led round, doubling its valuation amid strong revenue growth.

This Diwali, Zomato's advertising has elevated—literally. The iconic food delivery business celebrated Diwali with humour, festivity, and the simple pleasure of sharing sweets in "Mission Diwali," a refreshingly innovative campaign. How did Zomato's Diw

Guide, TOFU, MOFU, BOFU

Content-driven content marketing and performance-driven performance marketing now dominate internet marketing in 2023.

Haptik, an AI-powered consumer contact platform, found that Meta Inc.'s WhatsApp is growing popularity as a direct marketing route for enterprises.